Privacy Policy

Last Updated: February 2026

This Privacy Policy describes Our policies and procedures regarding the collection, use, and disclosure of Your information when You use our website, landing pages, advertisements, forms, or related services (the “Service”). It also explains Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve our Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Words with capitalized initial letters have meanings defined under the following conditions. These definitions apply whether the terms appear in singular or plural form.

Definitions

For the purposes of this Privacy Policy:

Company (referred to as “the Company”, “We”, “Us” or “Our”) refers to SmileNow Calgary, Calgary, Alberta, Canada.

Service refers to our website, landing pages, advertisements, and related online services promoting dental treatments.

Personal Data means any information that identifies or can identify an individual.

Usage Data refers to data collected automatically when using the Service.

Cookies are small files placed on Your device to improve website functionality and user experience.

Service Provider means any third party that processes data on behalf of the Company, such as marketing platforms, hosting providers, CRM systems, or analytics tools.

You means the individual accessing or using the Service.

Country refers to Canada.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide personally identifiable information, including but not limited to:

• First and last name
• Email address
• Phone number
• Any information submitted through consultation forms

Usage Data

Usage Data is collected automatically and may include:

• IP address
• Browser type and version
• Pages visited
• Time and date of visit
• Time spent on pages
• Device identifiers

If You access the Service via mobile device, We may collect device type, operating system, and related diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to monitor activity on Our Service and improve user experience.

You can instruct Your browser to refuse Cookies; however, some portions of the Service may not function properly without them.

We may use:

Essential Cookies – Required for website functionality
Analytics Cookies – Help us understand how users interact with our website
Marketing Cookies – Help measure advertising performance

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To respond to consultation requests
• To schedule appointments
• To contact You via phone, email, or SMS
• To send appointment reminders
• To provide information about services
• To improve marketing and website performance
• To comply with legal obligations

We do not sell Your Personal Data.

Sharing of Your Personal Data

We may share Your information:

• With Service Providers (CRM systems, hosting providers, marketing platforms)
• With professional advisors if legally required
• In the event of a business transfer or restructuring
• When required by law

All third parties are required to safeguard Your information.

Retention of Your Personal Data

We retain Personal Data only as long as necessary for:

• Fulfilling consultation or treatment inquiries
• Legal and regulatory compliance
• Record keeping requirements

When no longer required, data will be securely deleted.

Your Privacy Rights (Canada)

Under applicable Canadian privacy laws, including PIPEDA, You may:

• Request access to Your Personal Data
• Request correction of inaccurate information
• Withdraw consent (subject to legal limitations)
• Request deletion where appropriate

To exercise these rights, please contact us using the information below.

Disclosure of Your Personal Data

We may disclose Your Personal Data:

• If required by law
• To comply with legal processes
• To protect the rights and safety of the Company or others

Security of Your Personal Data

We implement commercially reasonable safeguards to protect Your Personal Data. However, no method of transmission over the Internet is 100% secure.

Children’s Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect Personal Data from minors without parental consent.

Links to Other Websites

Our Service may contain links to third-party websites. We are not responsible for their privacy practices.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.

SMS Consent and Communication

How We Obtain SMS Consent

We only send SMS communications to individuals who provide express consent by:

• Submitting a form on our website
• Checking an opt-in box
• Requesting appointment communication

We do not sell or share SMS consent with third parties for their own marketing purposes.

How We Use SMS Consent

SMS messages may include:

• Appointment reminders
• Consultation confirmations
• Follow-up communications
• Promotional offers (if consented)

You may opt out at any time by replying “STOP” to any SMS message. After opting out, You will receive confirmation and no further messages will be sent unless You re-subscribe.

Contact Us

If You have questions about this Privacy Policy or wish to exercise Your privacy rights, please contact:

SmileNow Calgary
Calgary, Alberta, Canada

Email: info@smilenowdental.ca
Phone: (403) 879-7880

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